February 14th, 2012 :: Monika Jansen, posted on Network Solutions Small Business Series.
I’m a firm believer in benchmarking to learn new skills and to tweak my knowledge base. Studying what other successful marketers have done well, and avoiding others’ mistakes, is an efficient way to gain a competitive edge. Here are eight social media small business success stories, broken into two articles, to inspire and to teach:
Success Story 1: Take a quick visit to The Prospecting Expert’s social media sites, and you will find our first example of social media success. The Prospecting Expert, founded by Steve Kloyda, is a B2B consulting firm to help sales professionals refine their prospecting skills. Here are the tactics in Kloyda’s bag of social media marketing tricks:
- Kloyda has made impressive use of video and podcasts to expand his social reach and convey information in an clear and interesting way. Does your content translate to these media?
- His social media channels share consistent branding, though use of Kloyda’s photo and logo across all platforms. Clean up your own image by checking your platforms for consistency.
- Kloyda’s content is mobile through the offering of an iPhone app directly on his site. While custom apps may be expensive, they offer considerable value for on-the-go customers.
Success Story 2: Click on over to Coconut Bliss, an organic dessert company whose products became well known through social media marketing. Here is what Coconut Bliss does to make everyone scream for their ice cream:
- The company shares fun experiences of customers eating their ice cream to show the brand’s friendly personality and delicious products. Does anyone on your staff know how to take great photos? Invest in a camera, and share photos across all your social media platforms.
- Coconut Bliss gets fans engaged by running promotions and contests exclusively on social media. Consider launching your own contest to grow and excite your fan base.
Success Story 3: JamaicansMusic is an online music channel and quite the social media success story. Using their social media savvy, the company grew their fans to 1.5 million in only four months! Here’s what they do best:
- JamaicansMusic keeps fans coming back for more by offering contests, free music and games to encourage Facebook fans to revisit their page and share it with friends. What can you do to encourage repeat visits to your own page?
- Visitors to JamaicansMusic’s website know instantly that the company is social because there are three opportunities – right on the home page – to connect socially. Are you sending enough social signals and providing plenty of opportunities to connect?
Success Story 4: You don’t have to be a large company, or even one with multiple employees, to be a social media success. Ana White, a self-described “homemaker” who is really a carpenter, runs a website that empowers women to take on carpentry projects. White has over 51,000 Facebook fans who enjoy her DIY furniture projects. Here are her smart and simple tactics:
- White publishes free how-to guides for building furniture, and she asks fans to post pictures of their finished pieces. Fans enjoy sharing with each other, and White understands that this sharing provides great user-generated content. How can you get your own community involved in the content creation process?
- White has created a community and tended to it without overshadowing it. She comments on roughly half of her fans’ posts, and she doesn’t post all that often. However, her fans constantly post and answer questions for each other because the community has been set up for real communication. What can you do to take your own Facebook communications from one-way to a place of real community?